Zenith Optimedia will be handling the media duties for Mail Today, the compact daily from the India Today Group which will hit Delhi newsstands on Friday, November 16. The account is estimated to be above Rs 20 crore. Mail Today is a collaboration between the India Today Group with Associated Newspapers, the publishers of Daily Mail.
Suresh Balakrishnan, CEO, Mail Today, said, “There are two reasons why we selected Zenith Optimedia to handle our business. They were best suited for our business because they are building media verticals. Moreover, they have experience in the media domain. There was group synergy and they are building an expertise on media.”
Balakrishnan added that Zenith Optimedia would be handling print, TV, radio and Internet campaigns for Mail Today.
It may be recalled that Capital had won the creative business of Mail Today, following a multi-agency pitch in the last week of October. SSC&B Lintas and Rediffusion DY&R were the otehr agencies involved in the pitch process. As is already known, Grey handles the creative duties for the Group's flagship brand, 'India Today', for its English and five language editions, while Euro RSCG handles the creative duties for 'Business Today' and 'Golf Digest'.
Mail Today to enter Delhi homes on November 16
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