Following the appointment of MEC as its media partner recently, Zee Entertainment Enterprises Ltd (ZEEL) is now on the lookout for a creative agency. Draft FCB Ulka is the incumbent agency. It is understood that Draft FCB Ulka would retain the flagship Zee GEC channel, while the other channels under the ZEEL umbrella will have a new creative agency.
It is believed that ZEEL is in talks with a few agencies. No official confirmation was available at the time of filing the report.
It may be recalled that in January 2010, in a wake of a multi-agency pitch, the media duties for ZEEL had been moved from long standing partner, Madison Media, to Mediaedge:cia (MEC). The size of the business is approximately Rs 50 crore.
ZEEL is a subsidiary of Essel Group and includes brands such as Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, ETC Music and ETC Punjabi. Zee has interests in the film production space and operates under two brands – Zee Motion Pictures and Zee Limelight.