Top Story


Home >> Advertising >> Article

Zee TV brings viewers the first daily soap of 2007, ‘Maayka - Saath Zindagi Bhar Ka’

Font Size   16
Zee TV brings viewers the first daily soap of 2007, ‘Maayka - Saath Zindagi Bhar Ka’

Zee TV is ready with yet another family saga – ‘Maayka - Saath Zindagi Bhar Ka – which will premiere on January 15. The show, which is the first daily soap of the New Year, will air Monday to Thursday at 8:30 pm.

‘Maayka’ depicts the strength of a home, which apart from giving strength, also gives courage and wisdom to every married woman. The show is about the bittersweet ties that bind a woman to her place of birth, the family she has been brought up with. The story highlights the life of three daughters and their family, their home, their ‘Maayka’.

The show’s starcast includes some established television and regional film personalities like Sudhir Pandey, Nandita Puri, Urmila Kanitkar, Aarti Singh and Neha Bamb.

Speaking on the launch of the serial, Ashwini Yardi, Programming Head, Zee TV, said, “We have always taken up subjects that establish a strong connect with the viewers. Take ‘Betiyann’, ‘Dulhann’, ‘Kasamh Se’, ‘Saat Phere’, all deal with a pertinent issue. The theme is such that it brings us closer to the viewers. With ‘Maayka’, we are talking about the strong emotional bond that every daughter shares with her maternal home after her marriage. I am sure we will, yet again, touch the chord with the audiences.”

Yardi further said, “The setting is that of a well-settled Punjabi family. Sudhir Pandey essays the role of Brij Mohan, a traditional Punjabi businessman, while Nandita Puri plays his wife Moni Malhotra. Both actors are seasoned names in the circuit and are hugely popular with the audiences.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.