Zee TV brings viewers the first daily soap of 2007, ‘Maayka - Saath Zindagi Bhar Ka’

Zee TV brings viewers the first daily soap of 2007, ‘Maayka - Saath Zindagi Bhar Ka’

Author | exchange4media News Service | Wednesday, Jan 10,2007 9:24 AM

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Zee TV brings viewers the first daily soap of 2007, ‘Maayka - Saath Zindagi Bhar Ka’

Zee TV is ready with yet another family saga – ‘Maayka - Saath Zindagi Bhar Ka – which will premiere on January 15. The show, which is the first daily soap of the New Year, will air Monday to Thursday at 8:30 pm.

‘Maayka’ depicts the strength of a home, which apart from giving strength, also gives courage and wisdom to every married woman. The show is about the bittersweet ties that bind a woman to her place of birth, the family she has been brought up with. The story highlights the life of three daughters and their family, their home, their ‘Maayka’.

The show’s starcast includes some established television and regional film personalities like Sudhir Pandey, Nandita Puri, Urmila Kanitkar, Aarti Singh and Neha Bamb.

Speaking on the launch of the serial, Ashwini Yardi, Programming Head, Zee TV, said, “We have always taken up subjects that establish a strong connect with the viewers. Take ‘Betiyann’, ‘Dulhann’, ‘Kasamh Se’, ‘Saat Phere’, all deal with a pertinent issue. The theme is such that it brings us closer to the viewers. With ‘Maayka’, we are talking about the strong emotional bond that every daughter shares with her maternal home after her marriage. I am sure we will, yet again, touch the chord with the audiences.”

Yardi further said, “The setting is that of a well-settled Punjabi family. Sudhir Pandey essays the role of Brij Mohan, a traditional Punjabi businessman, while Nandita Puri plays his wife Moni Malhotra. Both actors are seasoned names in the circuit and are hugely popular with the audiences.”

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