Media company, Zee Telefilms was in the limelight gaining nearly 4 per cent on renewed buying. The stock continued its recent gains on back of strong volumes which accounted for more than 14.4 lakh shares on the BSE. The stock after hitting the day's high of Rs 141.60 closed at Rs 139.55, up 3.95 per cent from its previous close.
The stock has witnessed an upsurge over the past few trading sessions ahead of the company's quarterly results which will be announced on July 29. The stock closed at Rs 139.45 on the NSE with volumes accounting for 26.59 lakh shares.
Analysts said, the counter is attracting fresh buying in anticipation of impressive quarterly results after the company had hiked advertising rates in May 2004 during the general elections.