Zee School and Kidzee, the education-based subsidiary from the education arm of Zee Network, Zee Interactive Learning Systems (ZILS), has appointed Palasa Creative House as its creative partner. The account size is pegged in the region of Rs 10-12 crore.
The win comes in the wake of a multi-agency pitch but the client refused to divulge the names of the other agencies. Palasa will handle both verticals -- Zee School and Kidzee. The incumbent on the businesses was Ignitee India.
Confirming the development, Sandeep Bomble, Founder & Creative Director, Palasa Creative House, stated, “The brief given to us was to understand the anxiety of parents choosing a pre-school. The communication will be based on two parameters -- Kidzee and Zee School. Our target groups for the businesses are the franchises and customers targeting through the characteristic of uniqueness and development of a child.”
Bomble explained that the communication plan would be based on a 360 degree approach that will include both the above the line (ATL) and below the line (BTL) media vehicles. At the same time, the agency will also focus on the digital component, and support the media plan with viral and other online activities.
Palasa Creative House is a Mumbai based agency and has a host of client portfolios like Medispa, Star Pravah, Circle, Sykz gym amongst others. The agency was setup in 2004 by Sandeep Bomble with a desire to work without limitations and explore new horizons.