Hunts seem to be the order of the day on Indian television. And, Zee Telefilms takes it one step forward - moving from the hunt for the best cine star to the next big entrepreneur. The channel has launched a new programming initiative, ‘Business Baazigar’. Going by the concept, this hunt is sure to stand apart from all others on the television these days.
‘Business Baazigar, The Next Big Entrepreneur’ is a reality show, which invites candidates from all walks of life to compete for an eventual funding for their big business idea. This money comes in the form of venture funding and different winners gets different amounts depending on their business idea.
Sharing more on this, Ashish Kaul, VP, Corporate Brand Development, Zee Telefilms, says, “It is a first-of-its-kind hunt. ‘Business Baazigar’ searches for people with smart business ideas. And the reward comes in the form of funds required to start the proposed business. The very fact that there are more than one winner, makes the game more interesting for the audience.”
The applications for the show would be accepted from October 2004. Applicants first have to go through a screening process of questions, which tests them on their common sense and logical skills. This screening process reduces the total applications to a manageable number of a few thousands. Only those applicants who have managed to go through this screening process will be asked to submit their business ideas.
Elaborating further, Kaul says, “Business ideas sent by applicants, who are screened in after Round 1, will be evaluated on the basis of their workability, scalability and originality and 100 of these will be selected for the semi-final round.”
These 100 competitors will be further screened down to 10 finalists and the reality show will then begin with these 10 contenders. The show will go on air in January 2005. Even though the scheduling is not frozen as yet, Kaul informs that the show would be aired on prime time slot on Zee TV.
A big publicity blitz through television promos, press, outdoor and road shows is planned in October to support this call for entry phase. Teasers for the show are already on air.
In terms of the television property, viewers will be taken through the complete ride where participants race against time and money, trying to convince the jury of their ideas.
Answering to what led to the conceptualisation of the show, Kaul says, “Business Baazigar is born out of a desire to provide a platform, which would not only celebrate some of the nation's best entrepreneurial ideas but also make an attempt to rightly channel and manage them. We believe that there is a lot of acumen that can be tapped and translated into serious business propositions if only proper funding is made available to the deserving person. The objective is to evoke an entrepreneurial drive in the country, the lack of which is often felt badly.”
As for the expectations from the shows, an enthused Kaul responds, “Immense. We want to create India's next big entrepreneur.”
With ‘Business Baazigar’, there will be one more hunt on television for the Indian audience. However, relief comes from the fact that this is not in league with the others, where everything converges to singing or acting. In that sense, the audience that can be expected from the show should be a different and more matured one, comprising people interested in business and with the acumen to mastermind a fresh business proposition.