Industry sources state that a creative pitch for Zee Network’s Hindi news channel Zee News and business news channel Zee Business is underway in the National Capital Region.
exchange4media was unable to acertain the information and no official comments were available at the time of filing the report.
However, most of the agencies from the Capital are believed to be participating in the pitch. Sources also informed that the first round of presentation has already taken place and the second round is due in a couple of days.
McCann Worldgroup’s TAG and Euro RSCG are the incumbent on the account. While TAG was handling Zee News account, creative duties of Zee Business were with Euro RSCG. Consolidation of both the accounts is expected to happen after the current pitch and a single agency will handle both the accounts.