Zee Network to woo viewers wirelessly through new digital cable service, GalaxZee
Zee Network's new entity, Wire and Wireless India Ltd (WWIL) – formerly SitiCable – has announced the launch of a new digital cable service, GalaxZee. With the deadline of CAS implementation in notified areas approaching fast, WWIL has come up with various set-top boxes as well as new wireless cable services for TV viewers.
The network has also introduced options for individual households as well as for housing societies and local cable operators.
Jagjit Singh Kohli, CEO, WWIL, said, "WWIL is currently the only MSO with capabilities of introducing value added boxes, along with the normal set-top boxes, which would enable subscribers browse the Internet, chat, etc."
Under CAS, all broadcasters have to provide the channel to subscribers at a rate of Rs 5 per month.
WWIL has also commenced operation of its new Headend from Worli targeted at viewers in South Mumbai. The new entity also plans to offer wireless cable TV services using Headend In The Sky (HITS) technology. Explaining the technology, Kohli said, "The service will be targeted at local cable operators and housing societies with large subscribers. With this, the cable service will be available at subscribers' TV sets from an exclusive dish fitted by their society or by the local cable operator."
WWIL is also introduce features like Movie On Demand / Video On Demand, Pay Per View, Interactive games, VoIP services, Internet connectivity, etc. These services will be available only on feature-rich set-top boxes.
It may be recalled that Zee Network has been split into four different entities – Zee Entertainment, Zee News, DishTV and WWIL.
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