Chobbees Ghanta, the dedicated Bengali news channel that is scheduled to go on air around the Bengali New Year, will begin its test run from March 20, 2006, according to highly placed sources in Zee News Network. The channel will be launched and managed by Zee Akash, an independent company set up by Zee News Pvt Ltd and Akash Bangla.
As reported earlier, Arindam Chakraborty, Executive Producer, Zee News Network, Kolkata, will be the Editor of Chobbees Ghanta, with Anjan Bandopadhyay, News Co-ordinator of Akash Bangla, as Deputy Editor.
Recruitment for various posts in the channel is in full swing. It has not yet been decided which agency would handle the creative communication for Chobbees Ghanta.