Top Story

e4m_logo.png

Home >> Advertising >> Article

Zaheer, Yuvraj to promote Himalaya's latest product

20-November-2002
Font Size   16
Share
Zaheer, Yuvraj to promote Himalaya's latest product

The contemporary dadima who popularised Ayurvedic Concepts' products with the yuppie segment is now going to be assisted by cricketers Yuvraj Singh and Zaheer Khan to promote the Himalaya Drug Company's latest product-offering - `Himalaya Chyavanaprasha'.

Enriched with honey and amla, a source of Vitamin C, the new product was launched in the Capital, on Tuesday and joins a Rs 350-crore strong domestic chyavanaprash segment, that already has active players such as Dabur, Zandu and Baidyanath.

With the tagline, Sehat ho ya Kaamyabi - No shortcuts, the product launch is going to be supported by a burst of advertising featuring the now popular daadima and the brand ambassadors, respectively.

The company has a one year contract with the two cricketers. Targeting kids, the product seeks to differentiate itself from the regular perception of chyavanaprash through its lighter colour and honey taste.

With long-distance runners such as Liv. 52 in its robust product portfolio, the Rs 250-crore company expects its latest product to corner 5 per cent of the market in its first year of operation.

The company also has about 18 retail outlets and plans to expand this to about 50 this year. Himalaya's product portfolio comprises personal-care products under the Ayurvedic Concepts brand, animal health products, single herb brands under the `Pure Herbs' brand and other well-known brands such as Liv 52, Bonnisan and Geriforte.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited