Seagram India, deluxe Whisky brand Royal Stag has signed Yuvraj and Dhoni, the prolific young stars of Indian cricket to add to Harbhajan, who have been with Royal Stag for over three years recently.
Commenting on the association, Bikram Basu, Assistant Vice-president, Seagram India, said, “Yuvi, Dhoni and Bhajji are the face of Indian cricket today. The game is a passion with us, and these three live a dream and have made it large through talent and hard work. These attributes of success and confidence are consistent with Royal Stag.”
Internationally, Royal Stag has had Ricky Ponting, the Australian captain, as one of its ambassadors for the last three years.
A new advertising campaign featuring the Indian cricket stars will be launched soon on all sports, news and entertainment channels. The campaign captures the cricketers (Yuvraj, Dhoni, Harbhajan) in lifestyle shots, which convey the road to success they have travelled, and the confidence and attitude of the young Indian achiever in an international space. The print advertisements will break next week in all national dailies.