Top Story

e4m_logo.png

Home >> Advertising >> Article

YU appoints Contract Advertising as its Creative Agency

28-May-2016
Font Size   16
YU appoints Contract Advertising as its Creative Agency

YU, the new age technology brand, and a fully owned subsidiary of Micromax has appointed Contract Advertising as its creative agency for its overall brand campaign.

Contract has been mandated to build this communication amongst the new age, all hooked in target consumers.

 Shubhodip Pal, Chief Operating Officer, YU Televentures said, "This is an extraordinary time for us at YU Televentures. We have had a wonderful first year building YU as the No. 1 online brand with a connected community and a huge follower base. We are looking ahead to create and execute more successful campaigns with Contract Advertising.  We are also looking forward to harness Contract’s expertise to reach out to our diverse range of consumers through exciting campaign and in the process build YU as a premium technology brand. Our first campaign breaks on 1st June with our new flagship YUNICORN."

Commenting on the appointment, Rana Barua, CEO, Contract India said, “We are excited to partner this new age brand with a pioneering eco-system and believe that it is poised to be the next big thing in premium handsets category. What is more heartening is the idea our Delhi Creative team presented at the pitch was bang on and is now being taken forward as the new thought. We look forward to a long and enriching relationship with YU, a fully owned subsidiary of Micromax.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business