The winners at Young Guns Awards 2005 are to be announced today. In the race are five finalist shortlists from India – three from David and two from JWT, Mumbai.
Both the finalist entries from JWT, Mumbai are for the work for client Levi Strauss, titled 'Levi's Stick Fingers'. While it is a finalist in the Art Direction Campaign category, the team, including Hital Pandya and Karan Amin, are also in contention for the same work in the Newspaper Campaign segment.
Josy Paul, Chairman and NCD, David, who was on the jury this year, must have had to witness other judges work on David's entries – Young Guns doesn't allow jury members to judge their own agency's work.
Speaking to exchange4media, Paul said, "The judging was extremely tough, and the good thing was that everybody spoke his or her mind on the work. However, the spirit is deadly, the principle of the Young Guns Awards is of high encouragement and not high analysis."
David has three finalists – two from Delhi and one from Mumbai. The WWF India work, 'Carbon Paper', which was a finalist at the London International Awards, is in contention with a chance again in the Charities and Public Service category.
The team includes Rohit Devgun (a winner last year too) and Amit Nandwani. Another work for WWF India (also nominated at the London International Awards), titled 'Painted Trees', is also in contention in the Maverick Media category. In addition to Devgun and Nandwani, Rishi Chanana was also part of the team on the latter campaign.
The other finalist from the agency is in the Radio - Over 30 seconds category, for work done on Nitco Tiles, by its Mumbai office. The team members under 30 years of age for this campaign included Steven Mathias and Priya Pardiwala.
Elaborating on the significance of Young Guns, which aims to encourage work done by young creative people across the world, Paul said, "It is important for young guys to stretch the boundaries because they have lesser baggage. It is important for them to know their liberties and break out a lot more and also for the rest of them to give them those liberties. The award makes us realise all the more, that there is an abundance of talent out there which needs to be encouraged."
On the Indian entries, he added, "The Indian quality of work has vastly improved and a lot of people feel that overall, India is doing better. For example, the JWT work for Levi's, I thought, was fantastic and so did a lot of other people in the jury."
Last year, Indian agencies registered four finalists, three of which were from Ambience Publicis, Mumbai (two for work on Western Union), and one from Davie (then rmg david), also for WWF India. Two of the finalist entries went on to win bronzes – Rohit Devgun of rmg david for the 'Nest' campaign for client WWF India, and Ashok Lad and Amitabh Agnihotri of Ambience Publicis for the 'Keyholes' campaign for client Snehi Child Welfare Organisation.
Some of the Indian Young Guns in race for metal this year are currentyly in Australia with high hopes. The awards ceremony is scheduled for November 25 in Sydney.