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Yepme initiates creative pitch

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Yepme initiates creative pitch

E-commerce portal Yepme is on the lookout for a creative partner. According to industry sources, the pitch process is currently underway.

The account size is estimated to be over Rs 40 crore.

It may be recalled that the portal had appointed Lowe Lintas and Partners in April last year to handle its creative duties, following a multi-agency pitch.

The media agency on record for Yepme is Lintas Media Group.

Yepme has positioned itself as a fashion brand, providing customers with a bold and contemporary style statement. The portal initially showcased only men’s fashion wear. It introduced women’s wear last year to cater to a wider consumer group.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.