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Yamaha signs up John Abraham as brand envoy

Yamaha signs up John Abraham as brand envoy

Author | exchange4media News Service | Friday, May 27,2005 8:24 AM

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Yamaha signs up John Abraham as brand envoy

Yamaha Motors India on Thursday announced that it has signed up actor John Abraham as its brand ambassador for two years.

To push sales, the company also plans to launch a slew of new models over the next few months. It has in the past two months introduced two models, Crux S and Libero LX.

Mr H. Yanagi, CEO & Managing Director, Yamaha Motor India, said, "Yamaha India is at a threshold of making new products in line with its global image. In John, we have found a celebrity who truly fits in with Yamaha's brand image."

Tags: e4m

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