Top Story

e4m_logo.png

Home >> Advertising >> Article

Yamaha signs up John Abraham as brand envoy

27-May-2005
Font Size   16
Yamaha signs up John Abraham as brand envoy

Yamaha Motors India on Thursday announced that it has signed up actor John Abraham as its brand ambassador for two years.

To push sales, the company also plans to launch a slew of new models over the next few months. It has in the past two months introduced two models, Crux S and Libero LX.

Mr H. Yanagi, CEO & Managing Director, Yamaha Motor India, said, "Yamaha India is at a threshold of making new products in line with its global image. In John, we have found a celebrity who truly fits in with Yamaha's brand image."

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...