Yamaha Motor India’s shopping has finally ended with the company deciding to retain Dentsu Communications for its existing brands for both media and creative duties. Bates Enterprise has been added to the company roster for new models that Yamaha plans to launch in 2006. The other agencies in the fray were Rediffusion DY&R and RK Swamy/BBDO. The account size of the Yamaha business at present is in the region of Rs 50 crore.
Confirming the development, Yamaha’s GM-Marketing, Rajiv Pruthi, said, “We will retain Dentsu Communications as they have understood these brands well given their experience on the business. Also, we will now work with two agencies. What Bates Enterprise presented on the creative and strategy on the new products was exactly what we were looking at, and so we have added them as the agency for the new products.”
In 2004, the advertising duties for Yamaha Motor India’s corporate campaigns as well as its Frazer brand were awarded to Dentsu. Prior to this, Mudra was Yamaha’s AoR.