After a nine-month dissociation with the outdoors, Yamaha Motors is back again to take a fresh stand under the sun. This time, the two-wheeler major has entrusted the Kolkata-based outdoor advertising specialist Selvel with a Rs 6-crore business.
Said Santosh Iyer, Marketing Manager, Yamaha Motors India, “We had called for a pitch for outdoor advertising in the first week of June and Selvel emerged as the winner. This is the first time that they have been chosen for Yamaha brands and we have a lot of expectations from them.” Slevel has carved a niche for itself as a specialist agency in outdoor advertising with over 55 years of presence in the market.
Among the agencies in the fray for the account, there was Prime-site – the outdoor wing of Mudra, which handled the Yamaha account last year.
Asked what kept the company away from outdoor publicity since October 2003, Iyer pointed out some budgetary constraints. And, now the group is coming up in a big way – at least for a six-month stay in the outdoors. “We will be there for a minimum period of six months for all our brands. Our main focus will be on Frazer, which will be launched on July 5,” he said. Yamaha Motors has an estimated Rs 50-crore ad-spend allocation for the running year.
Elaborating on the account, PK Bhandula, General Manager, Selvel, told exchange4media.com that Libero Crux, Frazer, Enticer and RX 135 would tread the outdoor media vehicles of Selvel.
At present, Selvel is providing outdoor advertising services to leading advertising agencies like Aaren Initiative for LG, O&M for HLL and Hutch, Percept for Airtel and FedEx, and Portland for Samsung.