Two-wheeler major Yamaha Motor India Pvt. Ltd, with an annual turnover of Rs 1,000 crore, will roll out its new ad campaign on Monday, June 28. Rajiv Prithi, Deputy General Manager, Marketing, told exchange4media that the campaign would simultaneously hit the print and electronic media and focus on brand development.
The campaign will primarily focus on the company’s growth and its new philosophy. Yamaha as a brand is promoted internationally by focusing on core values like sporty, style and innovation. These would be replicated in the Indian market also. The main theme of the campaign will be “truly Yamaha”. The 30-second TVC, which will be aired on national and regional channels, will not have any brand ambassador. Instead, the company’s commitment to consumer satisfaction will be the focus. The image of the company as a bike manufacturer is one of the key features of the campaign, Prithi said.
Dentsu Communications India has developed the campaign. The account is worth Rs 18 crore. Yamaha is planning to roll out a new 125 cc executive bike on July 5this year named “Fazor”. Sale of around 35,000 units of “Fazor” is being targeted this fiscal . The company is also targeting a market share of 10 per cent in the 100cc segment and a 33 percent growth in annual turnover this fiscal, Prithi said.