Top Story

e4m_logo.png

Home >> Advertising >> Article

Yahoo! India to roll out 60-second TVC to highlight the merits of using ‘Search’

23-May-2001
Font Size   16
Share
Yahoo! India to roll out 60-second TVC to highlight the merits of using ‘Search’

Within a fortnight, Yahoo! India plans to roll out a high-voltage television commercial (TVC) to promote its property ‘Search’. The 60-second TVC ‘thief commercial’ created by Ogilvy & Mather India highlights the merits of Yahoo! India’s search.

The commercial opens with the thief on the run boarding a train. In a tearing hurry, he wakes up a fellow passenger—to know more about the stolen goods market in the vicinity. Alas, the fellow passenger turns out to be a police officer and immediately puts the culprit behind bars. Undaunted, in prison, the thief logs on to Yahoo! India and searches for stolen-goods market.

With the tagline —‘Do you Yahoo?’— the TVC will be aired on all popular satellite channels. Last week, the company launched a new TVC—to promote its email facility—on B4U channel.

To promote its site, the company is also planning to launch a communication package, which includes print campaigns, TVCs, ground events and online advertising.

As part of its marketing strategy, the company has recently tied-up with FMCG major Pepsi India and consumer electronics major BPL. The company is currently in talks with leading corporates in diverse categories for strategic alliances. As part of its expansion plans, the company has recently shifted to a bigger office in Worli. The company is also on a recruiting spree to strengthen its offices in Chennai, Mumbai.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean