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Yahoo! India to roll out 60-second TVC to highlight the merits of using ‘Search’

23-May-2001
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Yahoo! India to roll out 60-second TVC to highlight the merits of using ‘Search’

Within a fortnight, Yahoo! India plans to roll out a high-voltage television commercial (TVC) to promote its property ‘Search’. The 60-second TVC ‘thief commercial’ created by Ogilvy & Mather India highlights the merits of Yahoo! India’s search.

The commercial opens with the thief on the run boarding a train. In a tearing hurry, he wakes up a fellow passenger—to know more about the stolen goods market in the vicinity. Alas, the fellow passenger turns out to be a police officer and immediately puts the culprit behind bars. Undaunted, in prison, the thief logs on to Yahoo! India and searches for stolen-goods market.

With the tagline —‘Do you Yahoo?’— the TVC will be aired on all popular satellite channels. Last week, the company launched a new TVC—to promote its email facility—on B4U channel.

To promote its site, the company is also planning to launch a communication package, which includes print campaigns, TVCs, ground events and online advertising.

As part of its marketing strategy, the company has recently tied-up with FMCG major Pepsi India and consumer electronics major BPL. The company is currently in talks with leading corporates in diverse categories for strategic alliances. As part of its expansion plans, the company has recently shifted to a bigger office in Worli. The company is also on a recruiting spree to strengthen its offices in Chennai, Mumbai.

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