Top Story


Home >> Advertising >> Article

Yahoo! India to launch ad campaign to promote greeting card section

Font Size   16
Yahoo! India to launch ad campaign to promote greeting card section

In a bid to promote it’s greeting card section, Yahoo! India plans to launch an aggressive print campaign on December 23, 2000. Designed by Ogilvy Promotion, the colour print campaign will be released in all leading publications across the nation. To support the mass media campaign, the company plans to launch offline promotions across the country. As part of its promotion strategy, the company plans to visit 200 colleges in major metros, which include Delhi, Hyderabad and Mumbai. Cashing in on the festive season, the company recently launched an online contest to woo collegians across the country. The winners of “Yahoo! India New Year Promotions Contests” will bag a host of prizes including a trip to Goa.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.