In a bid to promote it’s greeting card section, Yahoo! India plans to launch an aggressive print campaign on December 23, 2000. Designed by Ogilvy Promotion, the colour print campaign will be released in all leading publications across the nation. To support the mass media campaign, the company plans to launch offline promotions across the country. As part of its promotion strategy, the company plans to visit 200 colleges in major metros, which include Delhi, Hyderabad and Mumbai. Cashing in on the festive season, the company recently launched an online contest to woo collegians across the country. The winners of “Yahoo! India New Year Promotions Contests” will bag a host of prizes including a trip to Goa.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions