YAHOO! India’s portal, yahoo.co.in, is slowly moving from a pure online advertising focused revenue stream to a multiple revenue stream. In the coming months Yahoo India plans to launch a slew of paid services like mail services for corporates, domain name registrations, e-commerce model as well as services focused on the mobile users.
In a year’s time, the company expects to generate at least 40 per cent of revenue from new revenue streams and the rest (60 per cent) from online advertising and marketing. Presently, the company draws 100 per cent of its revenues alone from online advertising and marketing.
Services for mobile users will hover around information services like horoscope, weather forecasts, stocks and financial services. Yahoo India has already tied up exclusively with Hutchison for Mumbai, Delhi, Kolkata and Gujarat. All Hutchison users, at present can access Yahoo messenger which is best described as a two-way (from PC to mobile and mobile to mobile) chatting solution using short messaging service or SMS.
Yahoo India also plans to launch its e-commerce model in another six months. The company, which has offices in Mumbai, Bangalore and Chennai, is also setting up an office in Delhi, Bangalore, Hyderabad, Kolkata and Ahmedabad in the next 3 months.
Yahoo has also tied up with 6 event agencies for a campaign on the net for promoting the Yahoo! brand among cyber-cafe visitors. At present, these agencies are running Yahoo! brand promotion in 2800 cafes in 14 cities.