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Yahoo! India is hungry for more

09-November-2000
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Yahoo! India is hungry for more

Yahoo! India is now getting into aggressive marketing plan to woo advertising agencies, corporates and potential advertisers across the country. Yahoo! India has launched a print campaign in Mumbai to highlight its key strength in India. The tagline for the ad campaign created by Ogilvy Promotions goes: “Yahoo! India – India’s largest online audience”. The objective of the print ad is to capture a bigger share of the online advertising business in India. In addition to print advertising, the company ha also lined up a host of educative seminars aimed at investment banking community in India. To woo registered users, the company plans to host many ground-level promotions and event across the country.

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