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Xerox earmarks Rs 17 cr for brand building

Xerox earmarks Rs 17 cr for brand building

Author | Source: Business Line | Saturday, Aug 26,2006 8:19 AM

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Xerox earmarks Rs 17 cr for brand building

According to IDC, the total domestic IT spend in India stood at Rs 49,254 crore in 2005 of which, 60 per cent (Rs 29,552 crore) is the SMB spend.

In a bid to expand its market share in the small and medium businesses (SMB) segment in India, Xerox has announced plans to earmark Rs 17 crore for brand building and product marketing initiatives in 2006.

Of this, Xerox has assigned Rs 12 crore towards demand generation and market development activities for the SMB segment in India.

Xerox has launched eight office products including a mix of laser printers and multi-functional devices (MFD). Post the launch of the new products, Xerox now has a range of over 20 SMB products that are priced between Rs 4,500 and Rs 5 lakh.

Xerox will also launch business process applications on select range of MFDs to ensure a seamless workflow and offer an end-to-end completion of a print job. Some of the MFDs will come with in-built security feature such as access card or finger print recognition.

Mr Andrew Horne, Managing Director, Xerox India Ltd, said: "According to IDC, the total domestic IT spend in India stood at Rs 49,254 crore in 2005 of which, 60 per cent (Rs 29,552 crore) is the SMB spend. IT peripherals spends were a substantial portion of this and contributed Rs 6,355 crore. Xerox will work towards realising the tremendous opportunity presented by market segment by customising its product portfolio and intensifying the company's market outreach initiatives within this segment."

Sharing details on Xerox's strategy to expand its share in the SMB market, Mr Natesh Mani, Executive Director, New Office Group, Xerox India Ltd, said: "Xerox will invest in market education to educate SMBs on the Xerox value proposition and rollout road shows across 12 cities in the next 4 months.

As part of this strategy, we will offer SMBs attractive options such as plug and play products, competitive prices, after sales support, upgradation/replacement schemes, extended warranty and attractive finance options to become a preferred partner for our customers."

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