Top Story


Home >> Advertising >> Article

Xaxis' Light Reaction launches in the Philippines

Font Size   16
Xaxis' Light Reaction launches in the Philippines

Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, today announced the launch of operations in Philippines. Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions, and other concrete forms of engagement, paying only for clearly defined consumer results.  The Philippines launch today solidifies Light Reaction’s presence in 33 markets across North America, Europe, Asia, and the Middle East.

Light Reaction achieves the best outcomes possible by optimizing for numerous performance factors including optimal exposure to drive conversions, geography, time, device — to ensure that the right customer is being reached at the right time, and placement ID — locating the best-performing spot on the webpage or app for the specific campaign goal. In addition to the abundance of technology at work, Light Reaction insights, tooling, and methods are shared openly with clients, showing the precise route and decision-making that led to each outcome.

“Light Reaction guarantees meaningful results as advertisers face zero upfront risk, paying only when consumers react positively to an ad,” says Auke Boersma, Managing Director APAC, Light Reaction. “By leveraging data, creative, as well as our technology and expertise, we are able to identify and target the right audiences at the right moment – driving positive results for advertisers,” he adds.
In addition to leveraging robust data, high-performing media inventory and real-time programmatic technologies, Light Reaction’s products are channel agnostic. Advertisers can run coordinated campaigns across multiple channels to capture outcomes wherever they may be.
“Real performance sets the bar high for success, requiring that campaigns show a direct link to results and high-quality outcomes on a regular basis,” says Puneet Arora, GroupM CEO, Philippines and Singapore. “With its channel-agnostic approach, Light Reaction is the next generation of performance marketing, and we are excited to see its expansion in the Philippines,” he adds.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.