Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, today announced the launch of operations in Philippines. Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions, and other concrete forms of engagement, paying only for clearly defined consumer results. The Philippines launch today solidifies Light Reaction’s presence in 33 markets across North America, Europe, Asia, and the Middle East.
Light Reaction achieves the best outcomes possible by optimizing for numerous performance factors including optimal exposure to drive conversions, geography, time, device — to ensure that the right customer is being reached at the right time, and placement ID — locating the best-performing spot on the webpage or app for the specific campaign goal. In addition to the abundance of technology at work, Light Reaction insights, tooling, and methods are shared openly with clients, showing the precise route and decision-making that led to each outcome.
“Light Reaction guarantees meaningful results as advertisers face zero upfront risk, paying only when consumers react positively to an ad,” says Auke Boersma, Managing Director APAC, Light Reaction. “By leveraging data, creative, as well as our technology and expertise, we are able to identify and target the right audiences at the right moment – driving positive results for advertisers,” he adds.
In addition to leveraging robust data, high-performing media inventory and real-time programmatic technologies, Light Reaction’s products are channel agnostic. Advertisers can run coordinated campaigns across multiple channels to capture outcomes wherever they may be.
“Real performance sets the bar high for success, requiring that campaigns show a direct link to results and high-quality outcomes on a regular basis,” says Puneet Arora, GroupM CEO, Philippines and Singapore. “With its channel-agnostic approach, Light Reaction is the next generation of performance marketing, and we are excited to see its expansion in the Philippines,” he adds.