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Wunderman launches digital marketing agency ZAAZ in APAC

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Wunderman launches digital marketing agency ZAAZ in APAC

With increasing requirements for advanced analytics and optimisations services, Stephane Faggianelli, President of Wunderman Asia Pacific, has announced the launch of ZAAZ across the region. Founded in 1998 in Seattle and member of the Wunderman network, ZAAZ is one of the most inventive and prominent performance marketing agencies in North America.

As a leading digital marketing agency, ZAAZ offers a comprehensive range of services, including targeting, usability, social, mobile, data/ analytics, search and optimisation, with a keen focus on delivering measurable results and monetisation in the digital world.

John Farris, Co-founder of ZAAZ, is relocating from the US to Asia Pacific to lead the development of ZAAZ across the region. Based out of Sydney, Farris will nurture the performance marketing practice and drive its deployments across Asia Pacific markets while supporting Wunderman regional clients.

With immediate effect, Wunderman Singapore is the first office to launch a ZAAZ division in Asia.

Rajeev Ramachandran has been appointed as Senior Data Analyst to drive the practice in Singapore. All existing usability, tagging, analytics and optimisation resources within the Singapore office are consolidated under ZAAZ to offer a full service performance marketing solution to supportlocal and regional clients.

Previously managing his own consultancy, Loyalty Matrix, in Malaysia, Ramachandran will report to Nimesh Desai, General Manager of Wunderman Singapore. Ramachandran comeswith an extensive digital, analytics, and data/ CRM expertise. With more than 15 years’ experience across multiple brands and market categories, Ramachandran has held different roles at TBWA/Tequila ISC and Euro RSCG in Malaysia as well as OgilvyOne and Wunderman in India.

John Farris commented, “Asia Pacific brands show great interest in advanced analytics and optimisation services. Our expertise and methodologies focus on creating experiences that inspire and deliver results that matter.”

“The introduction of ZAAZ across Asia Pacific is a strategic development for our network. Singapore is our first step. Our ambition is to scale fast, adding key markets such as Australia, China and Japan to our regional footprint. It is a deep commitment to provide our clients with best-in-class performance marketing capabilities across the entire spectrum of tagging, analytics, data, CRM, social and mobile,” said Stephane Faggianelli.

Rajeev Ramachandran added here, “I am extremely pleased to join the team at such an exciting time and offer an unparalleled one-stop holistic approach to analytics, optimisation and monetisation.”

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