The Delhi branch of Wunderman, the leading integrated marketing solutions company has won the inaugural Davey Gold in the B2B Direct Marketing category. The winning entry was a direct mail piece designed for EMC – a leading, storage solution provider.
The mailer titled ‘Gardening tips for the CEO’ won from amongst 2000 international entries. Speaking about the creative, Ajay Sood, Vice-President, Wunderman India said, “EMC was an unknown company in India though it is a well-known international brand providing IT storage solutions. But as Indian companies have a very small fraction of spending on their IT infrastructure, it was necessary to convince and sensitise the CEOs of the companies about the importance of IT in their organisation. So, we tried to send across the message that like a gardener nurtures the garden, the CEO should also help his organisation in nurturing information.”
The Davey Awards is an international creative award focusing exclusively on honouring outstanding creative work from the best small agencies worldwide with an annual turnover of less than $20 million.
The Davey is judged and overseen by the International Academy of Visual Arts (IAVA), whose members are drawn from leading advertising, media and marketing firms, including Yahoo!, MTV, HBO, The Webby Awards, Wired, AdWeek, BrandWeek, etc and is sponsored by The Creative Group, AdWeek and Fortune Small Business Magazine.
On winning the award, Sood said, “We create communications to deliver our client their marketing objective. When such communications win awards, it is like an icing on the cake. This award is more special to us because it was the first ever IAVA awards.”