Wunderman India has been on a growth trajectory. The last two years have been particularly good for the direct marketing agency of the Young & Rubicam Group. Wunderman India claims to have registered a 40 per cent growth in the last two years thanks to both new business wins as well as growth with existing clients.
The companies’ competitors are Ogilvy One and RMG Connect.
Wunderman CEO, Rajat Sethi, said, “I am very happy with the growth Wunderman has shown in the past two years. We’ve had significant new business wins like Cadburys, Esprit, Mool Chand Hospitals and Franklin Templeton. We have a solid base of clients like Ford Motors, Castrol, Jet Airways, Citibank, Microsoft, Tata Sky, Airtel and Duraline.”
Sethi said that the reasons for Wunderman’s success were three-fold. “One is focussing on business excellence. We are clear on our vision. Second is people excellence. We believe in hiring best talent and creating a positive environment to retain good talent. Thirdly, it is work excellence, which means producing work that is result oriented, focussing on developing capabilities and tools which help us provide integrated services to our clients (for example, tools such as ‘Brand Experience Scorecard’ and our ‘3D Data analytical tool) and producing work which gets awards for not only our clients but our people as well,” Sethi added.
He further said that all direct marketing agencies had two choices – they could be either satisfied with growing in line with the industry growth or they could seize the opportunity to be more innovative and break the traditional role of direct marketing and focus more on new and innovative media thereby establishing a more prominent role in the media mix.
“It is the convergence of interactive, offline media, data analytics and customer care, which will be the mantra of the future,” said Sethi.
According to him, retail, telecom, financial services and entertainment would fuel the growth of direct marketing in India.
Wunderman set up shop in India in partnership with Rediffusion DYR in 1995. The agency has a wide footprint with offices in key cities like Chennai, Delhi, Mumbai and Bangalore. The company has its own list of clients but they also work closely with other Y&R Group companies such as Rediffusion DYR, Sudler & Hennessey and Rediff PR to provide total integrated marketing solutions.