Top Story


Home >> Advertising >> Article

Wunderman announces two-pronged strategy for India

Font Size   16
Wunderman announces two-pronged strategy for India

Wunderman has announced a two-pronged strategy, keeping in mind its focus on India emerging as a key market. Wunderman’s presence in the country will now be through two entities – Rediffusion-Wunderman and Wunderman International. After 12 years as Wunderman India, the 100 per cent subsidiary of Rediffusion Y&R will now be known as Rediffusion-Wunderman, headed by Leroy Alvares.

With over 90 people in offices in Mumbai, Delhi, Bangalore and Chennai, their key clients include Tata Motors, Kingfisher Airlines, Airtel, Birla Sun Life Insurance, Esprit, Accenture, TVS, ITBC, Allen Solly, Home Town and Which Right Choice.

Rediffusion-Wunderman will be focused on both domestic and global companies in India, while Wunderman International will be dedicated to only Wunderman’s global network clients. Wunderman International is headed by Aditya Atri and has over 100 employees, with offices in Delhi and Chennai. Key clients include Microsoft, Nokia and Ford.

Commenting on the two entities, Daniel Morel, Global CEO and Chairman, Wunderman, said, “Domestic and international clients don’t have the same requirements, and keeping their specific needs in mind, we are getting organised to match their expectations with the required skills and mindset within the two sister companies.”

Commenting on the development, Diwan Arun Nanda, Chairman and Managing Director, Rediffusion Y&R, said, “I am happy to see our relationship and the Wunderman brand we built in India grow in strength and contribute strongly to both the local and global clients.”

Commenting on the name change, Mahesh Chauhan, Group CEO, Rediffusion Y&R, said, “The new architecture of the Rediffusion Group is based around clients’ needs – of high-end specialisation as well high levels of collaboration. The new name best exemplifies this new reality.”

Unveiling the new identity, Leroy Alvares, President, Rediffusion-Wunderman, said, “The Rediffusion-Wunderman name change comes at a perfect time in our scheme of things. We’ve been working backstage to beef up our team of experts and set up strong hubs basis our offering of Digital, Data and Direct solutions. We’re now ready to introduce the brand new Rediffusion-Wunderman to the world and take it by storm.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...