Top Story

e4m_logo.png

Home >> Advertising >> Article

WTTC appoints Equus Red Cell to develop strategy for tourism industry

18-April-2002
Font Size   16
Share
WTTC appoints Equus Red Cell to develop strategy for tourism industry

Equus Red Cell has been appointed by the World Travel and Tourism Council (WTTC) to develop strategy towards managing the tourism image. The agency has chalked out a three-pronged strategy to change the way the tourism industry is perceived.

The agency will focus on changing the current perception of tourism among the power holders and decision makers of the country first. The second key issue that it would look into would be to define tourism industry as a key economic impacter. Lastly, it will work towards simplifying the complexities related to tourism issues.

Equus has added billings worth Rs 35 crore, with the new accounts that include those of Alliance Capital, S Kumar's and Modicare. With these new clients, the agency's total billings now amount to Rs 97 crore, up from the previous Rs 60 crore.

Source: Business Standard

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.