BBDO Singapore has been appointed as the creative agency for the Workplace Safety and Health Council (WSHC) after a competitive pitch process through government tender. The previous incumbent agency was Grey Group Singapore.
WSHC is an industry-led statutory body which aims to elevate Singapore’s safety performance to world-class levels by 2018 through ensuring the safety of all workers in the workplace, and to position Singapore as a centre of excellence for workplace safety and health.
With the appointment, BBDO Singapore is tasked with conceptualising and executing WSHC’s brand campaign in the coming year, with supplementary and festive campaigns to follow. The supporting partner media agency is PHD Singapore.
Commenting on the business win, Primus Nair, Executive Creative Director of BBDO Singapore said, ‘At BBDO, we’ve always enjoyed creating cut-through work that taps into deep Singaporean insights, which is one of the reasons why we are so excited to work with WSHC. On top of an amazing track record, they have a genuinely impressive vision for a safer and healthier Singapore. We can’t wait to start working with them."