Top Story

e4m_logo.png

Home >> Advertising >> Article

Wrangler ropes in John Abraham for its ad campaign

21-April-2005
Font Size   16
Wrangler ropes in John Abraham for its ad campaign

Wrangler, the premium denim wear brand, has roped in John Abraham for its advertising campaign.

The dashing style icon will be featured in the brand's advertising campaign for the year, which is conceptualised by Mumbai-based Alok Nanda & Co.

Sharing views on the choice of the endorser, Janani Subramanian, Business Head, Wrangler, said, "Wrangler in India has come a long way today. The country cowboy has evolved into an 'Urban Cowboy' image, which is contemporary and fashionable yet it maintains the element of ruggedness. We feel John embodies all these attribute hence we chose John to represent the trait."

The product theme for the Wrangler Spring Summer 2005 collection is "Retro". Over the next few months, Wrangler will be storming the market with the Retro collection -- a range of denims, cargoes, shirts and tees covering a wide offering across fabrics and colours. This collection will be available in denim and non-denim range for both men and women.

A part of VF Corporation -- the world's largest apparel company, Wrangler was brought to India by Arvind Brands Ltd, and soon found a loyal consumer base in the Indian youth that swore by this unique fashion brand. One of the leading denim players in India today, Wrangler breaks out innovative styles, fits, silhouettes and washes that are at the cutting edge of international fashion.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video