Wrangler, the premium denim wear brand, has roped in John Abraham for its advertising campaign.
The dashing style icon will be featured in the brand's advertising campaign for the year, which is conceptualised by Mumbai-based Alok Nanda & Co.
Sharing views on the choice of the endorser, Janani Subramanian, Business Head, Wrangler, said, "Wrangler in India has come a long way today. The country cowboy has evolved into an 'Urban Cowboy' image, which is contemporary and fashionable yet it maintains the element of ruggedness. We feel John embodies all these attribute hence we chose John to represent the trait."
The product theme for the Wrangler Spring Summer 2005 collection is "Retro". Over the next few months, Wrangler will be storming the market with the Retro collection -- a range of denims, cargoes, shirts and tees covering a wide offering across fabrics and colours. This collection will be available in denim and non-denim range for both men and women.
A part of VF Corporation -- the world's largest apparel company, Wrangler was brought to India by Arvind Brands Ltd, and soon found a loyal consumer base in the Indian youth that swore by this unique fashion brand. One of the leading denim players in India today, Wrangler breaks out innovative styles, fits, silhouettes and washes that are at the cutting edge of international fashion.