Top Story


Home >> Advertising >> Article

WPP to acquire creative & research agency from MCS Holding in Mongolia

Font Size   16
WPP to acquire creative & research agency from MCS Holding in Mongolia

WPP has announced that its wholly-owned operating company, Y&R Advertising, has agreed to acquire the creative and research agency of MCS Holding LLC, one of Mongolia’s largest conglomerates.

The deal marks WPP’s first acquisition in Mongolia, with the group now operating in 111 countries. In addition, Y&R becomes the first global ad network to establish a majority-owned agency office in the country.

Established in 2008, the creative and research agency provides a range of services, including advertising development and events management as well as consumer and retail market research services. Its clients include MCS Asia Pacific Brewery, Dell, Herbalife, and JTI. The agency has approximately 45 people.

Following the acquisition, the agency will be renamed Y&R Mongolia; its market research business will be affiliated to WPP’s global research consultancy TNS, which will be the first international research consultancy to establish a presence in Mongolia.

One of the world’s fastest growing economies, Mongolia is forecast to grow at 9.5 per cent in 2014, and 10 per cent in 2015, according to the Asian Development Bank.

This acquisition marks a further step towards WPP’s declared goal of developing its networks in fast-growth markets and sectors. In the Asia Pacific region, WPP companies (including associates) generate revenues of $5 billion and employ almost 50,000 people. WPP is targeting at least 40-45 per cent of revenues to come from each of fast-growth markets and new media over the next five years.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...