Top Story

e4m_logo.png

Home >> Cannes Lions 2012 >> Article

WPP retains Holding Company of the Year @Cannes

25-June-2012
Font Size   16
Share
WPP retains Holding Company of the Year @Cannes

Cannes Lions International Festival of Creativity introduced the Holding Company of the Year award in 2011 and it immediately caught attention of all Holding Company CEOs – for some it is a must to win this award and for some it is important to win the award.

In its inaugural year, the award had gone to WPP implying that WPP agencies had won the maximum awards across categories at the Festival. Record haul of awards for its agencies in 2012 again sees WPP named Cannes Lions Holding Company of the Year.

The Media Lions controversy at the Festival, where WPP questioned the judging process of the category was also connected back to the impact the Media Lions Grand Prix to an Omnicom agency, OMD, would have on the Holding Company of the Year. Even as WPP officials insisted that an official complaint was made in context to Media Lions, Festival Chairman Terry Savage informed no complaint was made to the Festival and that in the “white heat of the Festival, Cannes Lions would not make any ad hoc statements on any category”. Savage told exchange4media, “We always go back and go through the judging process of every category and we would do the same this year as well but not in the Festival week.”

The Holding Company of the Year award is based on the total number of Cannes Lions won by holding companies’ agencies. WPP notched up 1554.5 points in the competition, followed by Omnicom with 1375.5 and Publicis Groupe with 1032.

This latest success follows the announcement earlier in the week that WPP is acquiring AKQA, the world’s leading independent digital agency, and the news that the Effie Index has rated WPP the most effective advertising holding company of 2012.

Accepting the Cannes award on behalf of the group, WPP Chief Executive Sir Martin Sorrell and WPP Worldwide Creative Director John O’Keeffe said, “It’s wonderful to retain the Holding Company of the Year award, particularly when we see the calibre of work delivered across categories from so many brilliant creative agencies the world over. Long may we push one another to greater and greater heights. We congratulate all our clients and colleagues, and indeed all this year’s winners, irrespective of company.”

Cannes Lions were won by agencies across the group, across marketing disciplines and across regions. They included, amongst many others: Black River FC, Blast Radius, CHI & Partners, Grey, JWT, Johannes Leonardo, Kinetic, Landor, MediaCom, MetropolitanRepublic, Mindshare, Ogilvy, Scholz & Friends, The Partners, Vice, VML and Y&R.

WPP agencies from 50 countries across every continent received awards. Notable wins included, amongst others, network of the year for Ogilvy, a PR Grand Prix for JWT Puerto Rico, an Outdoor Grand Prix for Ogilvy Shanghai and a Mobile Grand Prix for Johannes Leonardo (with Grow).

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems