WPP’s global out-of-home (OOH) entity Kinetic, which took shape from the merger of Poster Publicity and Portland OOH agencies, is finally becoming operational in India. To head Kinetic’s operations, Pratap Bose, currently President of Ogilvy Activation, India, has been roped in as Managing Director-South Asia, Kinetic.
With Kinetic, WPP consolidates all its outdoor operations under the same roof. Eric Newnham, Global CEO, Kinetic, will be making an official announcement to this effect on January 5, 2006. WPP officials were not available for comment at the time of filing this report.
As is known, in March 2005, WPP had announced its intention to globally merge its outdoor specialist agency, Portland Outdoor Ltd, with Poster Publicity in order to create a global outdoor media buying and planning business. The entity consequently formed, Kinetic, was launched in mid-2005 with Newnham as Global CEO.
Among those who will be present at the India launch of Kinetic are Ranjan Kapur, Country Manager, WPP; Piyush Pandey, Executive Chairman and National Creative Director, Ogilvy & Mather; and Ashutosh Srivastava, CEO, Group M, South Asia.