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WPP formally launches Mindshare, to roll out specialised services

21-February-2002
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WPP formally launches Mindshare, to roll out specialised services

Mindshare, the media investment management company of the WPP Group has been formally launched in India. According to industry sources, Mindshare intends to achieve a billings turnover of Rs 1300 crore in the first year itself.

With the formal launch of WPP Marketing Communications—part of the Martin Sorrell-promoted $19-billion media conglomerate WPP Group Plc—the holding company now comprises three operating units namely MindShare, Fulcrum and Maximize. It plans to roll out its services in Pakistan and Sri Lanka in June this year.

According to company sources, they are in the process of rolling out specialised services which include, ATG (Advanced Techniques Group) BroadMind, M Digital and MCI (Media Consumer Insight) and WPP Outdoor in India to meet the evolving needs of their clients.

MindShare India also plans to roll out new range of research tools in the Indian media specialist industry very soon. The new range includes ‘3D’ which is a massive study with a sample size of more than 8,000 people.

The entry of MindShare and Maximize in India marks the beginning of WPP’s partnership, one which will work towards expanding the potential of Indian media.

MindShare’s big clients apart from Levers in India include Pepsi, Kodak, Ford, Onida, Star TV, De Beers, Nestle and Electrolux among others.

At present, MindShare and Maximise (WPP Media) are present in 60 countries and 75 offices across the globe. With the launch of MindShare and Maximize, the media buying operations of Hindustan Thompson Associates (HTA), Contract Advertising and Ogilvy & Mather India is consolidated under MindShare and Maximize.

In a bid to firm up its operations, WPP Marketing has recently appointed Mr Suku as director of BroadMind, its specialist unit for non-traditional media dealing in television programme syndications, barters, events, sports, film\television advertising.

WPP Marketing has appointed Mr Ashutosh Srivastava as the managing director of MindShare India while Mr Bashab Sarkar is posted as the managing director of Maximize. Mr Vikram Sakuja has recently taken charge of Fulcrum in India.

Source: Financial Express

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