Top Story


Home >> Advertising >> Article

WPP Digital acquires 75 pc stake in Quasar Media

Font Size   16
WPP Digital acquires 75 pc stake in Quasar Media

WPP Digital has announced that it has acquired a 75 per cent stake in Quasar Media, a subsidiary of Smile Interactive Technology Group specialising in digital marketing and web solutions. Quasar will continue to be managed by its founding team, led by Harish Bahl and Manish Vij.

Harish Bahl, CEO & Founder, Smile Interactive, said, “Our faith in StudioSmile’s incubation programme to grow the digital industry in India is proved by our second joint venture within three months for the Group, post Tyroo and Yahoo. It is a good feel that two of our incubations have formed joint ventures with world leaders in their respective fields. Smile is in the process of launching more incubations in the fields of auto, mobile, healthcare and retail.”

Bahl disclosed that Quasar had offers from some leading marketing services groups. “We chose to go with WPP as we needed a global partner to achieve further leadership in the market,” he said.

He further said that there would be no change in logo, management and branding. “We continue to remain the same and function in the same way as before,” he stressed.

In the last eight years, StudioSmile has invested in the digital industry with successful start-ups like Quasar, Tyroo and

Founded in 2005, Quasar Media is the largest digital media and e-business services company in the country based in New Delhi, with offices in Mumbai and Bangalore. Its clients include MakeMyTrip, Monster, Microsoft, Motorola, LG, Zapak and VISA.

Manish Vij, Chief Business Officer and Co-Founder, Smile Interactive, said, “We are happy to align with WPP Digital to further strengthen the leadership of Quasar Media in India and its growth among Asia Pacific countries. Quasar will grow its world-class services in Internet and mobile marketing and e-business solutions to its current and growing client base in India, Singapore and Hong Kong with the help of WPP Digital’s worldwide network of companies. It will also play an important role as a global outsourcing centre of excellence for WPP Digital.”

Mark Read, CEO, WPP Digital, said while announcing the acquisition, “We were struck by Quasar’s leadership in the digital media industry in India and its potential to grow its share of the digital media market. Our investment continues WPP Digital’s strategy of developing our services in the growing digital media. In India, we believe that digital media will grow to $560 million, representing almost 7 per cent of the total advertising expenditure by 2009.”

WPP Digital is the digital investment arm of WPP. Its prime goal is to champion digital technologies and new media innovations and to stimulate, support and enhance existing group company activities in this area.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...