WPP has taken a 30 per cent stake in Richard Attias & Associates (RAA) to form a powerful partnership with one of the world’s most influential strategic consultants.
Formed under the leadership of Founder Chairman Richard Attias, RAA has been helping governments and corporations articulate their global objectives; and then, through the creation of tailor-made programmes, conferences and summits, providing a platform for like-minded leaders from around the world - first to understand and share those objectives and finally, but all-importantly, to bring them to reality.
To WPP, Attias brings a wealth of cross-cultural experience and understanding of doing business in many different regions. He will work across the Group, where appropriate, on public policy issues, events and conferences and importantly, help WPP companies to build their businesses across Africa.
Commenting on the partnership, Sir Martin Sorrell, CEO, WPP said, “By building this partnership with global influencer Richard Attias, WPP confirms its strategy to support countries to brand their nations and corporations to have access to faster growing markets. Our ambition is to create together with Richard a world champion in the field of strategic communication, international conferences and global action oriented events.”
Richard Attias added here, “WPP has built formidable government and public policy assets in its agency brands, as well as event and conference capabilities. Through RAA, we now have the opportunity to ‘horizontalise’ these offers in a much more effective way for our clients and governments.”
Some of the events led by Attias include the World Economic Forum in Davos and other regions (15 years), the Clinton Global Initiative, launch of the Euro in 2000, the 2008 Arab Strategy Forum, the APEC CEO Summit in Hawaii, the 15th African Securities Exchange Association in Marrakech, Doha GOALS Forum, The Middle East Peace Summit in Jordan, the contract for the signature of the General Agreement on Tariffs and Trade (GATT) in Marrakech, the Monaco Media Forum and the Nobel Laureates Conference.