MediaCom Sport has extended its global network with the launch of its first Asian office. The Singapore hub will act as the Asian headquarters for the WPP-owned sports consultancy.
The new Asian hub is the latest stage in the expansion of MediaCom Sport, which was set up in 2011 to give MediaCom clients both better understanding of the opportunities around the world’s biggest sporting events and ensure advertisers could maximise the benefits of these opportunities.
MediaCom Sport Singapore will be headed up by Jin Wei Toh, previously Singapore Managing Director at sports marketing, media and event management company, Parallel Media Group Asia. Prior to PMG Asia, he held a series of executive level positions at IMG Group and has also worked at IQPC Worldwide.
In his final role at IMG, Jin Wei Toh led the development of golf’s Asian Tour as Vice-President, Director of Sales at IMG and Asian Tour Media, helping create four new events in Indonesia, Macau, Thailand and Korea.
MediaCom Sport will work closely with GroupM’s ESP division across the region to ensure best practice and full integration across the GroupM network. It has offices in the UK, Russia and Germany with plans to open in Brazil and the US later this year.
“Asia is a fantastic, growing region with a young, digitally enabled consumer audience. Building strong relationships with the sports they care about will enable brands to connect and engage much more powerfully than traditional advertising. Jin Wei’s success at establishing new events and new opportunities for sponsorship will ensure MediaCom Sport continues to grow rapidly,” said Marcus John, Global Head of Sport at MediaCom Worldwide.
Jin Wei Toh, Managing Director, Asia, MediaCom Sport added here, “During my time in sports marketing, I’ve seen many brands fail to take maximum advantage of sponsorship rights, aligning these rights within the media agency ensures that they become part of every message to create a truly integrated communication.”
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions