Worldspace, the satellite radio service, has decided its about time it accentuated its presence in the market. Consequently the company has called for a creative pitch. Industry sources peg the account at Rs 5 crore.
The sources said that all top agencies are invited for the pitch, which will be based out of Bangalore. The objective is to increase awareness around the brand and to create a definite identity. The business hitherto was in the custodianship of The Fish Eye, a Bangalore based creative boutique.
Presently, Worldspace has its offices in all the major cities in India. The pitch call comes in the wake of the company's decision for a national roll out.