Top Story

e4m_logo.png

Home >> Advertising >> Article

Worldspace calls for pitch for creative business; ad spend Rs 5 cr

29-March-2005
Font Size   16
Share
Worldspace calls for pitch for creative business; ad spend Rs 5 cr

Worldspace, the satellite radio service, has decided its about time it accentuated its presence in the market. Consequently the company has called for a creative pitch. Industry sources peg the account at Rs 5 crore.

The sources said that all top agencies are invited for the pitch, which will be based out of Bangalore. The objective is to increase awareness around the brand and to create a definite identity. The business hitherto was in the custodianship of The Fish Eye, a Bangalore based creative boutique.

Presently, Worldspace has its offices in all the major cities in India. The pitch call comes in the wake of the company's decision for a national roll out.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking