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Work needs to provoke one’s emotions: Wain Choi, Cheil Worldwide

Work needs to provoke one’s emotions: Wain Choi, Cheil Worldwide

Author | exchange4media News Service | Saturday, Oct 22,2011 8:12 AM

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Work needs to provoke one’s emotions: Wain Choi, Cheil Worldwide

“The worst kind of advertising is the one which is neither hot nor cold, sort of lukewarm… Advertisers are sometimes spending a lot of money to go under the radar – spending so much money on a front page ad that doesn’t say anything. That’s the dilemma we face,” says Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide. More

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