Grey Bangalore has finally bagged the creative duties for Wockhardt Hospitals. The size of the business is pegged in the region of Rs 20 crore. It is learnt from sources close to the development that there was a keenly contested pitch that saw the participation of MAA Communications, Lintas, O&M and Grey. Grey Bangalore and O&M were reportedly shortlisted for the final round. Lintas Media Group is handling the media duties.
It may be recalled that exchange4media had carried a story dated September 11, 2008, (Ogilvy Bangalore adds Rs 20 cr Wockhardt account to its kitty) where it was confirmed by sources close to the development that Ogilvy Bangalore had been awarded the Wockhardt account after a fiercely contested pitch that saw the participation of Lowe, MAA Bozell, Grey and Ogilvy.
However, two months down the line, Grey had been brought on board to handle the account instead of O&M. The reason for this could not be ascertained at the time of filing this report.
Commenting on the decision to go with Grey, Vishal Bali, CEO, Wockhardt Hospitals, said, “We have major plans to diversify and we were looking for an agency that would closely partner us and develop communication that would help us consolidate in existing markets and create a strong entry for us in newer markets. After a long drawn pitch process, we have finally decided to go ahead with Grey. We were very impressed with their creative approach and their passion, and enthusiasm that they had for being in the healthcare space added to their credentials.”
Commenting on the win, Hari Krishnan, AVP & Branch Head of Grey Bangalore, said, “We are very proud of this win. Healthcare is a category that is all set to boom as individual healthcare spending is on the rise and Wockhardt is a brand that has been at the forefront of innovations for the last 18 years. The communication strategy revolved around building respect for the brand based on its knowledge, achievements and innovations. More than anything else, we believe we won this business because of our extremely compelling creatives, our passion and enthusiasm. Kudos to our creative team led by Sham Ramachandran and Vishnu Srivatsav.”
Wockhardt Hospitals is among the leading players in the private healthcare segment. The Group has huge expansion plans nationwide and is looking for a 360-degree communication. Wockhardt Hospitals is known for its super-speciality in several disciplines.
Ogilvy Bangalore adds Rs 20 cr Wockhardt account to its kitty