Crayons Advertising has been assigned the creative duties of WLC College. TBWA\India was the incumbent agency. It may be noted that Crayons had earlier handled the WLC College business from 1998 to 2006, after which the creative duties were being handled in-house by the College. TBWA\India had won the account in December 2009 following a multi-agency pitch that was called in October 2009.
Confirming the win, Ranjan Bargotra, President, Crayons Advertising, said, “I feel honoured that the client had great trust in us and came back to us. It is a great honour to be called to promote the brand. The account size is worth Rs 10 crore.”
Bargotra further said, “We will be doing exhaustive creatives for WLC College. We will be doing campaigns on TV, radio, OOH and the Internet. We are breaking the print campaigns in magazines and newspapers next week.”
WLC College offers MBA programmes and MBA courses in India. The College commenced its operations in Delhi in 1996 and now has campuses in cities such as Mumbai, Bangalore, Hyderabad, Pune, Chennai, Kolkata, Jaipur, Lucknow, Nagpur, Vizag, Goa, Vijawada, Varanasi, Indore, Udaipur, Jammu, Nasik, Bhubaneswar, Ahmedabad, Vadodra, Srinagar, Hubli, Chandigarh, Shimla, Aurangabad and Kathmandu.