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With Trends In Vogue, CavinKare steps into specialty grooming market

25-February-2005
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With Trends In Vogue, CavinKare steps into specialty grooming market

CavinKare, the Chennai-based FMCG major, has entered the beauty and grooming market with Trends In Vogue (TIV), a chain of salons providing grooming and beauty solutions for the entire family. TIV offers a unique combination of salon and spa at the same time. TIV offers two specialist salons -- LimeLite and Salon Green Trends. Thirteen such salons are operational in Chennai and two in Bangalore. The company will also start TIV salons in Mumbai and Delhi.

Throwing light on CavinKare's new initiative, S Jagdish, Head-Retail, said, "While doing our corporate business planning we realised that there is no beauty and grooming salon at the national level. The Rs 4,000-crore market had very good potential. There was no concept of a family salon, where men and women along with the kids can enjoy a beauty solution within the same premises, respecting each other's privacy at the same time."

TIV salons stress on personal grooming with natural products. Trend In Vogue has a team of highly motivated professionals, qualified cosmetologists and a complete range of salon products from CavinKare's R&D unit. CavinKare also has academies where it trains professionals in the art of grooming and beauty enhancement.

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