Everest Brand Solutions has reported topline revenue growth of over 40 per cent in 2008. With this, the agency has embarked on its re-emergence with new wins and impactful campaigns. D Rajappa, President, Everest Brand Solutions, says that the agency has won accounts worth over Rs 100 crore in 2008 alone.
Elaborating on the wins in 2008, Rajappa said, “Everest launched the ‘ACC Help’ campaign, the corporate and product advertising account of Indian Overseas Bank as well as that for Canara-HSBC Life Insurance in association with Oriental Bank of Commerce. These three accounts fueled the upsurge across Mumbai, Chennai and Delhi offices. In Delhi, we have won the business of CNN-IBN and IBN7, as well as KS Oils, which owns and markets Double Sher and Kalash brands of mustard oil in the East, North-East and Northern India. We have also bagged the account of beer brands Thunderbolt, Golden Peacock and Punjab 6000, Clay, Nirmal Lifestyle, and Writer Corporation, among many others.”
Talking about the way ahead in 2009, he said, “Investments in quality people, infrastructure and resources in 2008 have prepared us for an even stronger growth in 2009. As we scale up business, our goal is to build partnership with customers, be best in class and an industry benchmark. We are in the process of finalising our plans with our clients in 2009.”
Commenting on the business strategy, Rajappa said, “We see the growth coming from our existing clients. We don’t mindlessly pitch. We are choosy about the kind of business that we currently handle.”
He further said, “We are more focused about the growth plans of our clients, which help us grow equally with them. Apart from this, we want to get out of the supplier mentality. For the past one year, we have been focusing on turning things around and getting the agency back in the reckoning.”
Rajappa maintained that the current economic slowdown hadn’t affected Everest in any way. “We have a really diverse portfolio. We look for long-term growth and long-term partnership with clients. Growing client businesses helps agencies growth further,” he explained.