Hindustan Unilever (HUL) is conducting a review of its media planning and buying businesses. As is known, GroupM’s MindShare, which has a full-fledged arm dedicated to HUL in the form of Fulcrum, has been the custodian of this account since 1995. At present, HUL media spends are speculated to be upwards of a whopping Rs 1,000 crore.
While media speculations are rife that that two other agencies are also participating in this review, MindShare officials clarified that this was only a ‘standard review’. Vikram Sakhuja, COO, GroupM, South Asia, explained, “We understand that this is a capability audit that happens at the end of any contract period.”
The last such review happened three years back. Rahul Welde, GM, Media Services, HUL, who’s travelling overseas, couldn’t be contacted at the time of filing the report.