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With Sushant Panda at the helm, Euro RSCG Delhi goes in aggressive mode

With Sushant Panda at the helm, Euro RSCG Delhi goes in aggressive mode

Author | Pallavi Goorha | Saturday, May 27,2006 7:29 AM

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With Sushant Panda at the helm, Euro RSCG Delhi goes in aggressive mode

With a new Director and Delhi Head, Sushant Panda, in place, Euro RSCG Delhi is gearing for changes over the next few months in order to become a more active player in the market.

Said Sushant Panda, "We are going to become an aggressive agency. We need to get more visible, get more business and become a fairly larger player. The agency's main focus is growth. Once you have created the top line, the bottom line will follow."

Currently there are 49 people in Euro's Delhi branch. The agency is hiring people at all levels, including senior, intermediate and freshers in client servicing, creative, planning, etc.

Explained Panda, "What drives an agency are its people. The Delhi office has an enthusiastic set of people. We are going to use different arms of communication. PR is something that we are pushing to work hand in hand with our ad agency. 4D, Euro RSCG's marketing services arm, is something we are pushing. We are offering integrated communications. While we are going to pitch for new businesses, we would also be looking for long-term relationships.”

Recently, Euro RSCG India has won the prestigious award CBI Creative Idea award for the Mortein campaign Internally. This contest happens once a year worldwide for the various Euro RSCG operations all over the world. The marketing challenge for Mortein was to increase the brand salience without the use of the primary medium, which is TV, that is, do smart messaging through an innovative medium.

Among Euro’s clients in Delhi are Reckitt Benckiser (Mortein, Cherry, Vanish), Lacoste, Dabur (Honitus), Voltas, Triveni Engineering, Goodyear, Agilent Technologies, Brown Forman, Oriental Insurance, National Highways Authority of India. Goodyear is a recent win.

Tags: e4m

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