Top Story

e4m_logo.png

Home >> Advertising >> Article

With dual NCD structure, JWT gears for 2007

13-April-2007
Font Size   16
Share
With dual NCD structure, JWT gears for 2007

JWT has a new NCD in Josy Paul and that, coupled with Agnello Dias’ elevation to NCD, has given the agency a dual NCD structure. The new structure has led to the division of duties between the two directors geographically. Colvyn Harris, CEO, JWT, believes that this further allows them to concentrate on talent. Harris said, “The development and management of attracting new and right talent will be a key focus area for 2007.”

Speaking on the role of two NCDs, he said, “We have one creative vision but we will implement it with two leaders now. Josy will look after Delhi, while Agnello will look after Mumbai and we will split all offices equally between the two.”

He also informed that another change for Dias, in addition to the responsibilities of Mumbai, Bangalore and Kolkata offices, would be for Levers product Radiant. Dias has been made the global head for Radiant, which is a Unilever detergent brand.

Harris said, “JWT has gone from strength to strength and we want to keep it that way. Our focus really is on talent development, talent management, attracting the right talent and retaining the right talent. The next thing would be developing the skill and capabilities in all of them which will help in delivering to our current base.”

Harris stated, “There is no agency that has clients like JWT and we want to be able to offer them the best. We are working on a new digital offering for them. It’s still too early to talk about this, but the idea is to offer something more to clients at a strategic level.”

Harris said that the new structure allows JWT a closer function at all the components of the agency and that he sees this converting into benefits for JWT, both in terms of revenues and industry accolades.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...