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With Daksh services account Madison Creative’s billings increases by Rs 20 crore

22-January-2004
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With Daksh services account Madison Creative’s billings increases by Rs 20 crore

Madison Creative, the full service advertising agency arm of Madison Communications has won five new accounts in last two months. Daksh Services is the latest in the kitty. The other accounts include Hindware, Oobe (hi fashion women's western-wear), and BenQ (range of Telecom & IT products). All of these wins have added up to a total billing of Rs. 20 crore. Prabha Prabhu, Executive Director, Madison Communication, confirmed the account wins with exchange4media.com. Says she, “I feel fantastic with these wins. It’s not easy to win four accounts in such a short span!”

Prabhu, who heads the full service agency, credits these wins to sound strategic thinking and great creative work. "The new team that we have put in place is talented, committed and highly creative," says she. And she further adds, “ We won Daksh account purely because of the strategic thinking and the fantastic creatives.” Daksh and Hindware will be handled out of Delhi whereas Oobe and BenQ would be served out of Mumbai.

Some of the other Clients of Madison Creative are Godrej, Adobe, TBZ, Cupid Annabis, Red Bull, Milton, Swedish Match (CLICK), Safexpress and Intercontinental.

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