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With a clutch of impressive wins, Rediffusion DYR-Delhi to shift to Gurgaon next month

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With a clutch of impressive wins, Rediffusion DYR-Delhi to shift to Gurgaon next month

Rediffusion DYR has won a clutch of accounts over the past four months – Airtel, Xerox, Lotto and Groversons lingerie. With fresh business in its kitty, the agency is now focussing on planning and better infrastructure. As a first step towards this, Rediff is moving to its new premises in DLF Phase-1 Gurgaon by mid-October.

Santosh Sood, COO-Regions, Rediffusion DYR, said, “In recent months, our biggest gain has been Airtel. It is our biggest client in terms of size and is the world’s largest and most respected telecom body. We have the full Airtel business that includes Airtel mobility, non-mobility, including fixed lines, broadband, Teletech, etc. Earlier, we were handling only the Airtel mobility business.”

He also mentioned Lotto shoes, Groversons lingerie and Xerox India among recent wins.

Sood further said that Rediffusion Delhi was now putting more emphasis on planning, processes and knowledge building. “We want to make the difference. More and more investment is being done in the company on infrastructure, people, databases and solutions,” he added.

Sood also informed that Rediff would be shifting to its new premises in Gurgaon by mid-October. “We are currently 80 people working in the Delhi office and we hope to add more people as the business increases,” he said.

The agency has beefed up its creative team. “A lot of creative talent have joined us recently. Sudip Bandyopadhay and Ajay Gahlaut have joined us as Executive Creative Directors from O&M,” he said.

“We are hopeful of winning a few more accounts in the coming months. It’s going to be an exciting year for Rediff,” he claimed. He, however, declined to name the businesses for which the agency had pitched.


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