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With 91% insertions, TV most preferred medium for FMCG ads: TAM AdEx Report

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With 91% insertions, TV most preferred medium for FMCG ads: TAM AdEx Report

The number of ads for FMCG sector has catapulted 25% in the Jan-Jun’16 period as compared to Jan-Jun’14, according to data released by AdEx India, a division of TAM Media Research. In its latest report that explains the trend of FMCG advertising on TV, Radio and in Print,  39% of total ads on all mediums were from FMCG category while 58% of ads played on TV were from FMCG category.

Trends of FMCG advertising on TV

TV with 91% of the total insertions was the most preferred medium for FMCG advertisement. Radio & Print had similar Advertising Trends. Ad duration of FMCG products on TV has increased over the years. FMCG products can be widely divided into 11 subcategories among these; ad duration was the highest for Personal Care/Personal Hygiene followed by Food & Beverages Sector.

Top 5 subcategories on TV include: Personal Care/Personal Hygiene, Food & Beverages, Hair Care Personal Healthcare and Household Products.

Meanwhile, FMCG category has seen an increase in ad space over the years in Print. Newspapers were preferred over Magazines for FMCG advertising and Dainik Jagran being the most popular publication.

FMCG products can be widely divided into 11 subcategories and all these sub categories have advertised in Print. Maximum ad space was occupied by Personal Healthcare category.

Top 5 Subcategories in Print include: Personal Healthcare, Personal Care/Personal Hygiene, Hair Care, Food & Beverages and Laundry.

Advertising of FMCG sector on Radio

Ad duration of FMCG products on Radio has seen a fluctuating trend over the years. FMCG products can be widely divided into 11 sub categories, out of these, Food & Beverages and Personal Care/Personal Hygiene topped in Radio

Top 5 Subcategories on Radio include: Food & Beverages, Personal Care/Personal Hygiene, Personal Healthcare, Laundry and Household Products.


AdEx India (A Division of TAM Media Research)

Period: Jan’16- Jun’16

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